基于新合作模式的逆向物流演化博弈分析

Evolutionary Game Analysis of Reverse Logistics Based on New Cooperation Model

为推进新时代的中国绿色发展、发挥逆向物流业的优势、实现物流包装循环利用、减少浪费,提出一种基于零售商和物流企业共同经营下一店两用的新合作模式,分析消费者的参与对包装逆物流合作的影响,并使用MATLAB进行数值仿真分析。研究表明:零售商和物流企业的合作成本、未合作时的利润损失以及消费者的参与都会对双方最终选择的策略造成影响;当消费者主动参与时系统以更快的速度收敛到合作的结果,消费者在其中起到积极的推动作用。

To promote the green development of China in the new era,take the advantages of reverse logistics industry to realize the recycling of logistics packaging and reduce waste,a new cooperation model based on one store with two uses under the joint operation of retailers and logistics enterprises is proposed to analyze the impact of consumer participation on the cooperation of packaging reverse logistics,and numerical simulation analysis is conducted using MATLAB.The study shows that:the cost of cooperation between retailers and logistics enterprises,the loss of profit when they do not cooperate,and the participation of consumers all have an impact on the final strategy chosen by both parties,the system converges to the result of cooperation at a faster rate when consumers actively participate,and consumers play an active role in promoting it.