融媒体时代非遗秦绣文化传承的困境与应对策略

Dilemma and response strategies of the inheritance of Qin Embroidery culture,an intangible cultural heritage in the era of integrated media

秦绣作为一种历史悠久的陕西传统手工艺,经过多年的沉淀和发展,形成了独特的刺绣技艺和地域风格。在融媒体时代背景下,秦绣的传播与推广方式发生了巨大变革,传统手工艺的宣传和推广亦需要与时俱进,因此,文章以融媒体时代为研究背景,梳理了非遗秦绣文化的形成及特点;从传播、技艺、推广层面分析了秦绣文化目前面临的传承困境;结合秦绣文化现状并从传播形式、推广方式、数字保护方面提出了秦绣文化的传承策略,为推动非遗秦绣文化发展提供思路。

Qin Embroidery,as a traditional handicraft with a long history in Shaanxi,has formed a unique embroidery technique and regional style after years of sedimentation and development.In the era of integrated media,the dissemination and promotion of Qin Embroidery has undergone significant changes,and the promotion and dissemination of traditional handicrafts also need to keep up with the times.Therefore,this paper takes the era of integrated media as the research background to sort out the formation and characteristics of the intangible cultural heritage Qin Embroidery culture;analyzes the current inheritance difficulties faced by Qin Embroidery culture from the perspectives of dissemination,skills and promotion;based on the current situation of Qin Embroidery culture and from the aspects of dissemination forms,promotion methods,and digital protection,proposes inheritance strategies for Qin Embroidery culture,aiming to provide ideas for promoting the development of intangible cultural heritage Qin Embroidery culture.