海派服饰花卉纹样在文创产品中的应用

Application of Shanghai style clothing and floral patterns in cultural and creative products

文创产品是运用某种创意,将文化资源通过转译之后,以视觉符号的形式嫁接在某一具体产品中,将具象化的精神概念物化,形成情感的共同体。文章以海派服饰中具有时代典型性的花卉纹样为研究对象,从服饰纹样的花卉题材、造型、风格特征的角度进行分析、筛选,并采用直接提取、分解重组的设计手法进行图案创新设计,将图案以归纳与简化、分解与组合的变形方法应用于文创产品设计中,得出以时尚文化复兴为特征的“本土时尚”文创产品设计理念,设计案例为后海派时尚提供了将地域文化“活化”在文创产品中的设计方法。

Cultural and creative products are to graft cultural resources into a specific product in the form of visual symbols through some kind of creativity,materializing concrete spiritual concepts and forming an emotional community.This paper takes the typical floral patterns in Shanghai style clothing as the research object,analyzes and selects them from the perspectives of floral themes,shapes and style characteristics of clothing patterns,and adopts the design method of direct extraction,decomposition and recombination for innovative design of patterns.The deformation method of induction and simplification,decomposition and combination is applied to the design process of cultural and creative products,and the design concept of“local fashion”cultural and creative products characterized by the revival of fashion culture is derived.The design case provides a design method for post Shanghai style fashion to“activate”regional culture in cultural and creative products.