剧本杀作为中华文化国际传播创新路径的学理阐释

A Theoretical Exploration of Live Action Role-playing Games As An Innovative Path for Global Transmission of Chinese Culture

传播路径直接决定传播的影响和效果,因而探索中华文化国际传播创新路径成为当前学界关注的焦点。剧本杀在竞争激烈的文娱市场脱颖而出,有望成为中华文化“走出去”的创新路径。剧本杀主要吸引“Z世代”的大城市青年,以剧本杀为依托的国际传播能够发挥青年的桥梁和纽带作用。剧本杀汇聚中西文化元素,能够提供推理揭谜乐趣和沉浸式角色扮演体验,具备国际文化传播创新路径的潜质。以剧本杀为依托的民间文化传播具有较高的自由度和灵活性,不容易被误会为“文化侵略”或“文化殖民”,也有利于提升中华文化在国际舞台的影响力。

As the pathway of communication is pivotal in shaping its impact and effectiveness,the quest for innovative paths in the international transmission of Chinese culture has been a hot topic in contem‐porary academic attention.Live Action Role-playing Games(LARP Games)have emerged as a standout in the competitive entertainment sector,showing promise as an innovative path for the globalization of Chinese culture.LARP Games primarily attract urban youth from Generation Z,positioning LARP Games as a vital link in the international exchange,bridging and bonding through youth engagement.Blending elements of both Eastern and Western cultures,LARP Games offer the excitement of mystery-solving and immersive role-playing experiences,marking them as potential trailblazers in the innovative transmission of culture globally.The grassroots cultural transmission fostered by LARP Games enjoys considerable freedom and adaptability.It steers clear of being misconstrued as cultural imperialism or colonization,thereby enhancing the impact of Chinese culture on the international stage.