期刊文献+

媒介朝觐:社交媒体中网红产品的塑造逻辑研究

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摘要 为探索社交媒体中网红产品的塑造逻辑,研究从媒介朝觐的理论视角出发,探讨媒介叙事对网红产品的符号以及新的空间叙事的建构,消费者亲身参与实地购买时一系列具身接触活动的意义,以及消费者购买后借助社交媒体平台的行动反馈对网红产品的塑造作用。在多元的新媒体技术的介入下,网红产品的塑造过程体现了人及其身体实践与空间生产之间的辩证关系。
作者 郭文琪
机构地区 广西艺术学院
出处 《新媒体研究》 2024年第3期88-91,共4页 New Media Research
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