色彩心理学在道路交通标志中的应用研究

Research on the Application of Color Psychology in Road Traffic Signs

在现代城市交通系统中,道路交通标志作为重要的导向和安全提示工具,其设计不仅仅涉及功能层面的要求,更需要考虑色彩心理学对用户的潜在影响。本文基于道路交通标志的色彩心理学,通过深入研究色彩在道路标志中的作用和影响,对不同色彩在心理学上的解读,以及在道路标志设计中的具体应用,挖掘不同色彩对用户行为产生的潜在影响,为未来的道路交通标志设计提供更为科学的依据与设计参考,使其更好地适应城市发展的需求,提升交通安全性和用户体验。

In modern urban transportation systems,road traffic signs serve as important guiding and safety warning tools.Their design not only involves functional requirements,but also needs to consider the potential impact of color psychology on users.This article is based on the color psychology of road traffic signs.Through in-depth research on the role and influence of color in road signs,the interpretation of different colors in psychology,and their specific applications in road sign design,the potential impact of different colors on user behavior is explored.To provide more scientific basis and design reference for future road traffic sign design,so that it can better adapt to the needs of urban development,improve traffic safety and user experience.