文创包装的叙事性色彩设计研究——李白诗酒包装设计思维与创意实践

Research on Narrative Color Design of Cultural and Creative Packaging——Design Thinking and Creative Practice of Li Bai Poetry Wine Packaging Design

以叙事设计方法为基础,以李白诗酒文化创意产品包装设计为例,通过文化三层次理论将李白诗酒文化进行剖析,将产品包装的设计作为呈现重点,结合具体的实践案例将以上三者相关联,验证叙事设计作为一种方法应用在包装设计中的可行性。从叙事设计的角度深入剖析各设计要素之间的关系,在优化形式的基础上赋予产品包装一定的文化价值,使用户与包装产生情感联觉,对未来的知名历史人物的文创产品包装设计拓展新思路。

The research focuses on the innovative application of narrative design in the packaging design of historical figure cultural and creative products,using the example of Li Bai's poetry and wine culture.Based on the narrative design method and the three levels of culture theory,the Li Bai's poetry and wine culture is analyzed.The packaging design is emphasized as the presentation focus,and specific practical cases are used to link the three aspects together,validating the feasibility of applying narrative design as a method in packaging design.The relationship between various design elements is analyzed in depth from the perspective of narrative design,and cultural value is added to the packaging design on the basis of optimizing the form.This creates an emotional and sensory connection between users and the packaging,and provides new ideas for future cultural and creative packaging design of well-known historical figures.