工业互联网平台赋能、价值共创与制造企业服务化绩效研究

Research on the Empowerment of Industrial Internet Platforms,Value Co-creation,and Service Performance of Manufacturing Enterprises

实施服务化是制造企业形成差异化优势的重要手段,工业互联网平台对推进制造企业服务化具有重要意义。然而当前学术界有关工业互联网平台赋能对制造企业服务化绩效的作用机理缺乏探讨。为了揭示工业互联网平台赋能对制造企业服务化绩效的影响机制,本文基于服务主导逻辑,构建从工业互联网平台赋能到价值共创,再到制造企业服务化绩效的逻辑框架,采用383份来自制造企业的调查数据,通过回归分析发现:工业互联网平台赋能显著提高了制造企业服务化绩效,价值共创的两个维度即互动合作、资源整合,在工业互联网平台赋能对制造企业服务化绩效的正向影响中,发挥了部分中介作用。本文为推动工业互联网平台建设与提高制造企业服务化绩效提供了重要启示。

Implementing servitization is an important means for manufacturing enterprises to form differentiation advantages.The industrial Internet platform is of great significance in promoting the servicization of manufacturing enterprises.However,there is a lack of discussion on the mechanism of industrial Internet platform empowerment on the performance of manufacturing enterprise servitization in the current academic circles.In order to better reveal the mechanism of how the industrial Internet platform influences the performance of manufacturing enterprise servitization,this study constructs a logical framework from the empowerment of the industrial Internet platform to value co-creation,and then to the service performance of manufacturing enterprises based on Service-Dominant Logic.By using survey data from 383 manufacturing enterprises,regression analysis and mediation effect tests reveal that the empowerment of the industrial Internet platform significantly improves the service performance of manufacturing enterprises.The two dimensions of value co-creation,namely interactive cooperation and resource integration,play a partial mediating role in the positive impact of the empowerment of the industrial Internet platform on the service performance of manufacturing enterprises.This study provides important insights for promoting the construction of industrial Internet platforms and the long-term development of manufacturing enterprises.