摘要
随着大数据和人工智能逐渐渗透到人们的日常生活中,广告业也在新的技术浪潮中发生了新的变革。“算法权力何以实现?”这一问题成为探讨广告传播中的数字伦理问题的关键。从空间性角度来看,广告算法背后权力的嵌入逻辑实现了从全景敞视到独景窥视的空间—权力模型转变。在此逻辑之下,算法技术在广告传播的过程中,加重了人的思维惰性、加速了人的认知窄化以及放大了社会歧视。被囚禁的个体需采取自我治理的方式才能与算法权力进行对抗,最终实现对于自我与技术关系的调试。
As big data and artificial intelligence gradually penetrate into people s daily life,the advertising industry is also undergoing new changes in the wave of new technologies.The question“How can algorithmic power be realized?”has become the key to exploring the digital ethics in advertising communication.From the perspective of space,the embedded logic of power behind advertising algorithm realizes the transformation of space-power model from panoramic view to lone view.Under this logic,in the process of advertising communication,algorithm technology aggravates people s thinking inertia,accelerates people s cognitive narrowing and magnifies social discrimination.The imprisoned individual has to take the way of self-governance to fight against the algorithmic power,and finally realize the adjustment of the relationship between himself and technology.
作者
彭书琳
PENG Shulin(School of Journalism and Communication,Anhui University,Hefei 230000,Anhui,China)
出处
《昆明理工大学学报（社会科学版）》
2024年第2期45-52,共8页
Journal of Kunming University of Science and Technology(Social Sciences)
基金
教育部研究生课程思政示范项目“中国新闻传播史研究”(2020jyxm0101)。
关键词
算法推荐
算法权力
广告传播
人工智能
自我治理
algorithm recommendation
algorithm power
advertising communication
artificial intelligence
self-governance
