基于南京个案分析的非遗和旅游融合发展问题与对策研究

On Problems and Countermeasures of Integrated Development of Intangible Cultural Heritage and Tourism Based on a Case Study of Nanjing

南京作为我国首批历史文化名城,拥有支撑文化旅游融合发展丰厚的资源基础。通过实地调研和采访,局限于各区重视程度、城乡发展水平,以及非遗项目先天条件、传承活力、挖掘力度的差异,南京非遗与旅游融合存在区域发展不平衡、创造性转化和创新性发展不充分、融合层次尚浅、品牌建设不足等问题与短板。结合南京实际,从数字化、品牌化、演艺化三种角度提出相应对策,以期为南京以及其他历史文化名城非遗与旅游融合发展提供思路和建议。

As one of the first historical and cultural cities in China,Nanjing is ideal for the integrated development of culture and tourism.However,field research and interviews reveal that the integration of intangible cultural heritage and tourism in Nanjing has some problems and shortcomings.Owing to the differences in attention paid by various districts,the development level of urban and rural areas,as well as the innate conditions,inheritance vitality and excavation efforts of intangible cultural heritage projects,the development between regions are unbalanced,creative transformation and innovative development are insufficient,integration is to be deepened,and brand building calls for more efforts.Based on the actual situation in Nanjing,this paper puts forward corresponding countermeasures from three perspectives:digitalization,branding and performing.This may provide reference for the integrated development of intangible cultural heritage and tourism in Nanjing and other historical and cultural cities.