科学传播视角下科普短视频的创作策略探析——以《口袋里的大自然》项目为例

Exploration of the Creation Strategies for Popular Science Short Videos from the Perspective of Science Communication:Taking the"Nature in Your Pocket"Project as an Example

分析了科普短视频的研究现状及创作格局,以上海科技馆“口袋里的大自然”项目为例,从科学资源活化、科普IP打造、视听赋能科普三个方面提出科普短视频的创作策略。

Under the paradigm of"public participation in science,"popular science short videos have become one of the important vehicles for science communication due to their innovative communication models.This paper analyzes the current state of research and creation of popular science short videos,and uses the"Nature in Your Pocket"project from the Shanghai Science and Technology Museum as an example to propose creation strategies for popular science short videos from three aspects:revitalizing scientific resources,building popular science intellectual property(IP)and empowering science communication through audio-visual means.