打造更具竞争力的“甘味”品牌战略研究

Research on the strategy of building a more competitive"GANWEI"brand

近年来快速发展的农业品牌为乡村振兴战略的实施提供了一个全新的方向,推动了农村特色农产品优势区的创建。当前,甘肃省特色农业产业正处于品牌化发展的“新老交替”关键时期,为研究甘肃省特色农产品发展状况,发掘特色农产品区域品牌价值,提升传统农业综合效益,进一步打造更具竞争力的“甘味”品牌,本文根据甘肃省农业发展基础和“甘味”品牌发展现状,通过查找文献、实地调研、走访座谈等方法,分析了“甘味”品牌发展存在的问题,提出了加强品牌质量保护、深化品牌宣展推广、拓宽销售渠道、加强专业人才培养等对策建议,以期进一步推动甘肃农业品牌化建设,增强甘肃特色农产品市场竞争力和推动地区经济高质量发展。

In recent years,the rapid development of agricultural brand for rural revitalization strategy provides a new direction,it has promoted the establishment of superior areas of agricultural products with rural characteristics.Currently,the characteristic agricultural product industry of Gansu province is facing the key period of"New-old alternation"of brand development,in order to study the development situation of the characteristic agricultural products in Gansu province,explore the regional brand values of characteristic agricultural products,improve the comprehensive benefits of traditional agriculture,further create a more competitive"GANWEI"brand.This article according to Gansu province agriculture development foundation and"GANWEI"brand development present situation,through literature search,field research,interviews and other methods,analyzes the problems in the development of"GANWEI"brand,proposes,strengthen brand promotion and exhibition,broaden the sales channels,to strengthen professional training and other strategic countermeasures,in order to further promote the construction of agricultural brand in Gansu province,we will enhance the competitiveness of the market for agricultural products with Gansu characteristics and promote high-quality development of the regional economy.