新时代乡村数字文旅发展的动能、场景与路径

The kinetic energy,scene and path of the development of rural digital cultural tourism in the new era

发展新时代乡村数字文旅是乡村振兴的必由之路。乡村数字文旅发展的多元动能源于消费升级、产业发展、技术创新以及国家政策等多种因素的共同作用。通过数字技术在乡村文旅产业的场景构建,形成了乡村数字文博平台、智慧乡村旅游平台、沉浸娱乐体验平台等应用场景。研究认为,通过培养“数字农民”、建立“数字平台”、构建“数字村落”等方面可有效加快乡村数字文旅的发展,推进乡村振兴的早日实现。

The development of rural digital cultural tourism in the new era is the only way for rural revitalization.The diversified driving force for the development of rural digital culture tourism comes from the next various factors,such as consumption upgrading,industrial development,technological innovation and national policies.Through the construction of digital technology in the rural cultural and tourism industry scene,the rural digital cultural and museum platform,smart rural tourism platform,immersive entertainment experience platform and other application scenarios.The research believes that the development of"digital farmers",the establishment of"digital platform"and the construction of"digital villages"can effectively accelerate the development and promote the early realization of"rural digital cultural tourism".