基于CiteSpace可视化的高校图书馆阅读推广研究热点及演进趋势分析

Research Hotspots and Evolution Trends Analysis of Reading Promotion in University Libraries Based on CiteSpace Visualization

文章借助CiteSpace可视化软件,对CNKI数据库中收录的2010—2021年相关期刊论文进行文献计量和知识图谱分析,从发文量年度分布、作者与机构分布、关键词等方面,归纳梳理了我国高校图书馆阅读推广的研究状况、前沿热点和演进趋势。分析显示:当前该研究领域尚未形成核心作者群和较多的高产机构,作者、机构间合作与交流需要增强;研究热点主要体现在四个方面,即阅读推广主体与客体研究、阅读推广活动内容与形式研究、阅读推广新技术手段与平台研究、阅读推广理论与方法研究;演进趋势经历了初始探索期、快速增长期、平稳发展期三个阶段;当前研究热点主要集中在数字阅读推广、阅读推广人、阅读推广服务、文化自信、阅读推广策略和新媒体等方面。

The article utilizes CiteSpace visualization software to conduct bibliometric and knowledge graph analysis on relevant journal papers from 2010 to 2021 included in the CNKI database.From the aspects of annual distribution of publication volume,distribution of authors and institutions,and keywords,it summarizes and sorts out the research status,cutting-edge hotspots,and evolution trends of reading promotion in university libraries in China.Analysis shows that the current research field has not yet formed a core author group and a large number of high-yield institutions,and cooperation and communication between authors and institutions need to be strengthened;The research hotspots are mainly reflected in fou r aspects,namely,research on the subject and object of reading promotion,research on the content and form of reading promotion activities,research on new technical means and platforms for reading promotion,and research on reading promotion theories and methods;The evolution trend has gone through three stages:Initial exploration period,rapid growth period,and stable development period;The current research hotspots mainly focus on digital reading promotion,reading promoters,reading promotion services,cultural confidence,reading promotion strategies,an d new media.