数字经济时代下体育用品制造业供应链韧性提升的路径研究

Pathways of Enhancing Supply Chain Resilience in Sports Goods Manufacturing in the Digital Economy Era

数字经济时代下的体育用品制造业供应链韧性提升是培育新质生产力、实现体育产业现代化的重要内容,也是在当今国际国内复杂环境中保持竞争力的关键举措。研究采用文献资料、逻辑分析等方法,探讨数字经济时代下体育用品制造业供应链韧性提升的基本内涵、内在机理与制约因素,并提出推进路径。研究认为,数字经济时代下体育用品制造业供应链韧性提升的内在机理主要体现在4个层面:结构优化层面,加速供应链数字化升级;技术创新层面,推进供应链自主可控;效率提升层面,优化供应链资源配置;安全保障层面,改进供应链治理方式。但在此过程中存在数字技术应用程度有限、技术创新动力与能力不足、数字鸿沟与信息孤岛明显、数据安全与监管体系尚不健全等诸多制约因素。为此,提出强化数字基础与配套设施建设,提升体育用品制造业供应链结构调整能力;推动“产学研”深度融合,提升体育用品制造业供应链自主创新能力;拓宽数据集成与流通渠道,提升体育用品制造业供应链主体交互协作能力;健全数据安全与监管体系,提升体育用品制造业供应链安全管理能力。

In the digital economy era,enhancing the resilience of the supply chain in the sports goods manufacturing industry is an important part of cultivating new quality productive forces and achieving modernization of the sports industry.It is also a key initiative to maintain competitiveness in today's international and domestic complex environment.The current study adopts methods such as literature review and logical analysis to explore the basic connotation,internal mechanism and constraints of enhancing the resilience of the supply chain in the sports goods manufacturing industry in the digital economy era,and put forward a promotion pathway.The study concludes that the intrinsic mechanism of supply chain resilience enhancement in sporting goods manufacturing industry in the era of digital economy is mainly embodied in four aspects:structural optimization,accelerating the digital upgrade of the supply chain;technological innovation,promoting the autonomy and control of the supply chain;efficiency enhancement,optimizing the resource allocation of the supply chain;and security guarantee,improving the supply chain governance means.However,there are many constraints in this process,such as limited application of digital technology,insufficient motivation and capacity for technological innovation,obvious digital divide and information silos,and inadequate data security and regulatory system.To this end,it is proposed to strengthen the construction of digital infrastructure and supporting facilities to enhance the structural adjustment capability of the sports goods manufacturing supply chain;promote the deep integration of"industry-academia-research"and enhance the independent innovation capability;broaden the channels of data integration and circulation and improve the interactive and collaborative capability;and finally improve the data security and regulatory system and enhance the safety management capability.