体育竞赛表演业数字化转型的价值逻辑、现实困境与推进路径——基于创新生态系统理论视角

Value logic,Realistic Conundrums and Promotion Path of the Digital Transformation of Sports Competition Performance Industry:Based on the Theoretical Perspective of the Innovation Ecosystem

体育竞赛表演业数字化转型是“技术—经济”范式变革在体育竞赛表演领域的深化与应用,是数字经济时代体育产业高质量发展的重要内容。研究运用文献资料、逻辑分析等方法,以创新生态系统理论为基础,剖析体育竞赛表演业数字化转型的价值逻辑、现实困境与推进路径。研究认为,体育竞赛表演业数字化转型具有推动赛事监督与管理过程规范有序、赛事资源投入与利用过程低碳降本、赛事组织与运作过程场景互动、赛事供给与消费过程精准适配的价值逻辑。针对体育竞赛表演业数字化转型存在的相关制度尚不完善,外部治理环境欠佳;数字生产要素短缺,转型基础条件不足;企业发展活力不强,竞争能力有待提升;产品供给结构失衡,消费外流现象显著等现实困境,提出构建配套性制度保障体系、加大数字化生产要素投入、鼓励企业协同与共生发展、优化产品供给结构与质量等推进路径。

The digital transformation of sports competition performance industry is the deepening and application of the revolutionary paradigm of“technology-economy”in the field of sports competition performance,and is an important part of the high-quality development of sports industry in the era of digital economy.Based on the innovative ecosystem theory,the value logic,realistic conundrums and promotion path of the digital transformation of sports competition performance industry are analyzed by using research methods such as literature review and logical analysis.According to the research,the digital transformation of sports competition performance industry has the value logic of promoting the standardized and orderly process of supervision and management of events,the low-carbon and cost of event resource investment and utilization,the interaction of the scene of event organization and operation process,and the precise adaptation of event supply and consumption process.In view of the imperfect system of digital transformation,the realistic conundrums include the poor external governance environment;the shortage of digital production factors and the insufficient basic conditions for transformation;the inadequate development vitality and competitiveness of enterprises;the unbalanced product supply structure;and the significant consumer outflow.Accordingly,it is proposed to build a supporting institutional guarantee system,increase investment in digital production resources,encourage enterprise coordination and symbiotic development,and optimize the product supply structure and quality.