数字媒体时代动态广告设计的创新实践

Innovative Practice of Dynamic Advertising Design in Digital Media Era

当前,数字媒体技术快速发展,加快了广告设计的改革,动态广告设计模式应运而生。本文基于数字媒体时代背景,分析动态广告表现形式,如交互广告、视频广告、游戏广告等,分析动态广告设计创新实践路径。动态广告设计人员应把握数字媒体传播特质,转变自身广告设计理念,改善动态广告呈现画面,强化广告交互视觉冲击力,合理创建奖励机制,提高广告互动体感。

At present,with the rapid development of digital media technology,accelerating the reform of advertising design,the dynamic advertising design mode arises at the historic moment.Based on the background of digital media era,this paper analyzes the expression forms of dynamic advertising,such as interactive advertising,video advertising,game advertising,etc.,and analyzes the innovative practice path of dynamic advertising design.Dynamic advertising designers should grasp the characteristics of digital media communication,change their own advertising design concept,improve the dynamic advertising presentation picture,strengthen the visual impact of advertising interaction,reasonably create a reward mechanism,and improve the body sense of advertising interaction.