战略节奏推动酒店企业惯例更新的过程与机制——以本土酒店碧水湾为例

How to Promote Routine Updating of Hotel Firm through Strategic Rhythms:A Case Study Based on Bishuiwan Hotel

伴随着中国经济全面而深刻的转型和数字技术的快速应用与发展,如何实现惯例更新成为酒店业转型发展的关键议题。文章以本土酒店碧水湾为研究对象,运用纵向案例研究方法,基于“认知-行动-结果”的理论逻辑,剖析酒店企业通过战略节奏推动惯例更新的动态过程与作用机制。研究发现:(1)高管认知是互动行为产生的根源,两者之间存在适配机制塑造战略节奏。高管通过对外部环境的分析形成了经验导向型认知、市场导向型认知和技术导向型认知,而与其相适配的互动行为分别为基于认知引导的互动行为、基于文化桥梁的互动行为和基于业务编排的互动行为。(2)战略节奏推动酒店惯例更新,需循“储势蓄能-调整转变-发展升级”的演化轨迹,在不同阶段呈现“快速度低变异-快速度高变异-慢速度低变异”的战略节奏特征。(3)高管认知和与之相适配的互动行为塑造战略节奏,这一过程作用于组织惯例更新,从构建新惯例制度结构,向形成新惯例流程数字化,再向固化新惯例业务数字化演变。文章创新性构建并解析了战略节奏推动酒店惯例更新的理论框架,拓宽了战略节奏和组织惯例研究理论,为本土酒店企业转型和产业结构高质量发展提供了案例借鉴。

Organizational routines are pivotal assets that provide hospitality firms with competitive advantages over rivalries.Yet,prior researches have largely overlooked the role of strategic rhythms in enhancing the routine updating.This research innovatively constructs a theoretical model to analyze how strategic rhythms promote organizational routine updating,aiming to explore the functional mechanisms and evolutionary progress involved.The findings of this study are as follows:First,the study reveals that organizational routine updating undergoes three stages,from the initial stage of change,to adjustment and the transition,ultimately leading to the updated and upgrade stage.These stages are influenced by various environmental factors and the unique characteristics of their development,guiding them along a path from guidance,to bridging,and finally,to synergy.Second,the interaction between executive leadership behavior and employee following behavior is identified as the realization and key link of strategic rhythms.This interaction undergoes three action strategies of“cognitive guidance,cultural bridge,and business choreography”in this process from clarification to implementation.Third,the findings illustrate that an enterprise’s strategic rhythms entail a dynamic evolutionary process that incorporates upward and downward movements,continuously propelling it forward.This transmission process influences the updating and evolution of organizational conventions.In summary,these insights have significant practical implications for service operators and managers and enrich the discourse on organizational routines by shedding light on how to promote routine updating through strategic rhythms.Undoubtedly,this study offers a novel angle on the growth and development of Chinese hospitality enterprises in the context of organizational routine updating.