全面提升海南自贸港国际传播效能论析

An analysis of the comprehensive improvement of international communication effectiveness of Hainan Free Trade Port

新形势下全面提升海南自贸港国际传播效能,既要科学研判国际国内环境,明确“三区一中心”战略定位下自贸港国际传播面临的新机遇和新挑战;又要充分借鉴世界其他综合型自贸港的典型经验,把握“一本三基四梁八柱”新战略框架下自贸港国际传播独具的发展潜力和竞争优势。海南自贸港国际传播是一项系统工程,效能提升又是其中最为关键却又最难解决的组成部分。为此,通过分析新形势下海南自贸港国际传播存在于体系建构、特色凸显、实效评估和风险防范等多方面的核心问题,明确海南自贸港探索平台化突围、创新全球化表达、凸显人文性内涵的发展路向,并从扩大“朋友圈”、挖掘“故事流”、打造“自贸港IP”等多重维度探寻具体、可行的优化路径。

In the new situation,the comprehensive improvement of the international communication effective-ness of Hainan Free Trade Port must scientifically analyze the international and domestic environment to identify the new opportunities and challenges that the international communication of Hainan Free Trade Port faces within the strategic position of"three regions and one center".Meantime,it is also essential to fully learn from the valuable experience of other comprehensive free trade ports in the world so as to identify the development potentials and competitive advantages that the international communication of Hainan Free Trade Port particularly enjoys in the new strategic framework of"one guiding principle,three institutions,four targeted positions and eight supports".The international communication of Hainan Free Trade Port is a systematic project,in which improving the effectiveness is the most critical and difficult part.Therefore,while analyzing the core issues such as system construction,feature highlight,effectiveness evaluation and risk prevention that exist in the international communication of Hainan Free Trade Port in the new situation,this paper explores the development directions for Hainan Free Trade Port,which include building the communication platforms,innovating the global expressions,highlighting the humanistic connotations.Furthermore,it is suggested to explore the concrete and feasible optimized approaches from the multiple dimensions,such as expanding the circle of friends,mining the flow of stories,and building the IP for free trade port.