基于PMC指数模型的国家级文化产业政策量化评价

Quantitative Evaluation of National Cultural Industry Policies Based on PMC Index Model

文化产业作为极具发展潜力的新兴产业正向着国民经济支柱性产业迈进,而国家级文化产业政策作为文化产业发展的动力和保障,对其进行分析研究和量化评价具有重要现实意义。通过文本挖掘法对“十一五”至“十四五”时期国家级文化产业政策进行词频分析,并根据结果建立文化产业政策评价体系,构建PMC指数模型对“十一五”至“十四五”时期12项国家级文化产业政策进行量化评价。研究表明,所选取的12项国家级文化产业政策总体设计合理,具备一定的科学性和可行性,但在政策视角、激励措施、政策时效几方面评分较低,仍需改进。

As an emerging industry with great development potential,cultural industry is moving towards the pillar industry of national economy,and the national cultural industry policy is the driving force and guarantee for the development of cultural industry,and it is of great practical significance to analyze,study and quantitatively evaluate.The word frequency of national cultural industry policies from“11th Five-Year Plan”to“14th Five-Year Plan”through text mining method was analyzed,the evaluation system of cultural industry policies according to the results was established,and the PMC index model to analyze and evaluate the national cultural industry policies from“11th Five-Year Plan”to“14th Five-Year Plan”was constructed.The PMC index model was constructed to quantitatively evaluate 12 national cultural industry policies from the 11th Five-Year Plan to the 14th Five-Year Plan.The result shows that the 12 selected national cultural industry policies are generally well-designed,with certain scientificity and feasibility,but there are low ratings in terms of policy perspective,incentives and policy timeliness,which still need to be improved.