成品油销售数字营销策略优化问题与建议

Problems And Suggestions Of Digital Marketing Strategy Optimization Of Refined 0il Sales

随着数字技术与实体经济的深入融合,逐渐形成了数字时代的新经济形态和与之适应的市场营销手段,特别是成品油销售方面,原有的营销手段无法适应数字时代的营销状况,在这种情况下,只有充分利用数字技术进行营销策略的调整,在成品油销售方面充分开展数字营销,才能更好适应能源消费市场的变化,才能满足差异化的消费需求,推动企业健康持续发展。

Only by making full use of digital technology to adjust the marketing strategy and fully carrying out digital marketing in the sales of refined oil products,can we better adapt to the changes of the energy consumption market,meet the differentiated consumer demand,and promote the healthy and sustainable development ofenterprises.