知识产权治理行为形成机理研究——基于计划行为理论的解释框架

Research on the formation mechanism of intellectual property governance behavior:An explanatory framework based on the planned behavior theory

随着我国知识产权强国建设步入新阶段,治理能力和治理水平的提升成为“十四五”时期知识产权发展的主要目标之一,而治理行为的形成和持续是关键所在。因此,本研究在对知识产权治理行为的内涵和特征进行理论分析的基础上,基于计划行为理论的解释框架,构建知识产权治理行为的形成机理模型,量化各因素对知识产权治理行为的影响强度及路径。研究结果表明:(1)行为信念、结果期望、规范信念、自我效能和能控性变量对治理意愿具有显著的正向影响,能控性对治理行为具有直接显著正向影响;(2)治理意愿在认知行为控制与治理行为的形成之间发挥中介作用,且“自我效能→治理意愿→治理行为”和“能控性→治理意愿→治理行为”的理论路径均被验证。研究结论对知识产权治理行为的形成机理做出了更加准确、深入的解释,为治理能力和治理水平提升的政策调整和制度创新提供参考和依据。

With the project of construction of China into an intellectual property power entering a new stage,the improvement of governance capacity and governance level has become one of the main goals of intellectual property development in the period of the 14th Five-Year Plan,and the formation and continuation of governance behavior has also become a key issue.Therefore,on the basis of theoretical analysis of the connotation and characteristics of intellectual property governance behavior,this paper built a formation mechanism model of intellectual property governance behavior based on the explanatory framework of planned behavior theory,and quantified the intensity and path of influence of various factors on the intellectual property governance behavior.The results show that:(1)Behavioral belief,outcome expectation,normative belief,self-efficacy and controllability have significant positive effects on governance intention,and controllability has direct significant positive effects on governance behavior;(2)Governance willingness plays an intermediary role between cognitive behavioral control and the formation of governance behavior,and the theoretical paths of"self-efficacy→governance willingness→governance behavior"and"controllability→governance willingness→governance behavior"have been verified.The research conclusions have made a more accurate and in-depth explanation of the formation mechanism of intellectual property governance behavior,and provided a reference and basis for policy adjustment and institutional innovation for improvement of governance capacity and governance level.