“电商运营”课程项目化教学改革探索——基于乡村振兴的视角

Project-Based Teaching Reform of E-Commerce Operation from the Perspective of Rural Revitalization

“电商+助农”模式已成为一种经济新业态,落实乡村振兴战略、促进农村电商产业发展的关键在于人才。基于乡村振兴视角,针对“电商运营”课程教学中存在的突出问题进行项目化教学改革。根据农业、电商行业发展现状及岗位需求,探索学校、企业和助农相融合的电商运营教学改革途径,将助农项目融入教学过程,提高人才培养质量。

“E-commerce+agricultural assistance”model has become a new economic format,and the key to promoting rural revitalization and the development of rural e-commerce industry lies in talent cultivation.This article focuses on project-based teaching reform of E-commerce Operations from the perspective of rural revitalization.Based on the current development status and job requirements of agriculture and e-commerce industries,it explores the integration of schools,enterprises,and agricultural assistance in e-commerce operation teaching reform,integrates agricultural assistance projects into the teaching process,so as to improve the quality of personnel training.