媒介融合视域下广西少数民族非物质文化遗产传播策略研究

Research on the Communication Strategy of Guangxi Minority Intangible Cultural Heritage from the Perspective of Media Convergence

为了促进广西少数民族文化的繁荣兴盛,搭上融媒体时代发展的快车,本文通过挖掘广西少数民族非遗文化的时代价值并分析其在传统传播路径下的不足与困境,以问题为导向,充分结合融媒体传播方式的特点得出相应的视觉化传播策略,以期推动广西少数民族非遗文化的高效传播并以此带动相关产业的蓬勃发展。

Guangxi has rich cultural resources of ethnic minorities,which constitutes an important cultural connotation of rural settlements.With the advent of the era of media convergence,the means and methods of communication are diversified.It is necessary to integrate the intangible culture of ethnic minorities in Guangxi with media convergence technology,construct the communication path of media convergence,realize effective communication strategies and methods,and contribute to the construction of strong ethnic cultural areas in Guangxi.