摘要
阐述AI技术在市场营销领域的研究现状,探讨AI技术在市场营销中的应用,包括个性化推荐、智能客服、情感分析、市场预测。分析AI技术在市场营销中的优势和挑战,展望未来发展方向。
This paper expounds the current research status of AI technology in the field of marketing,exploring its applications in marketing,including personalized recommendations,intelligent customer service,sentiment analysis,and market forecasting.It analyzes the advantages and challenges of AI technology in marketing,and looks forward to future development directions.
作者
胡留洲
HU Liuzhou(Qingdao Hotel Management Vocational and Technical College,Shandong 266100,China)
出处
《电子技术（上海）》
2024年第2期248-249,共2页
Electronic Technology
关键词
人工智能
市场营销
个性化推荐
智能客服
artificial intelligence
marketing
personalized recommendations
intelligent customer service
