理念、话语与模式:跨文化语境下儒家文化国际传播的当代进路

Ideas,Discourse,and Models:Contemporary Approaches to the International Communication of Confucian Culture

新时代,儒家文化国际传播处在古今中外多学科、多视野、多语境的交汇处,在传播理念、话语构建、传播模式等方面面临新的需求与挑战。儒家文化国际传播应建立在对自身文化的自觉自信及对人类文化多元一体的理解之上,通过传播理念的共情转向、话语构建的融合转向、传播模式的生活转向,积极打造现代化、融合式的国际传播生态,开拓更扎实具体的话语对接与转换,进一步提升中华文化的国际传播能力。

In the new era,the international communication of Confucian culture is at the intersection of multiple disciplines,perspectives,and contexts,both at home and abroad.It faces new demands and challenges in terms of communication concepts,discourse construction,and communication models.The international communication of Confucian culture should be based on self-awareness and confidence in one’s own culture,as well as an understanding of the diversity and unity of human culture.Through the empathy shift of communication concepts,the integration shift of discourse construction,and the life shift of communication models,we should actively create a modern and integrated international communication ecosystem,explore more solid and specific discourse docking and transformation,and further enhance the international communication capacity of Chinese culture.