基于Lotka-Volterra模型的社交平台的流量之争分析

Analysis of Traffic Controversy on Social Platforms Based on Lotka-Volterra Model

文章以抖音与微信活跃用户数量作为研究对象,在Lotka-Volterra模型的基础上加以改进,建立抖音与微信社交软件平台之间的用户数竞争模型并进行全面的动力学行为分析,得出抖音和微信市场规模达到正平衡点可实现资源的合理利用,实现最大经济效益。

This paper takes the number of active users of Tiktok and WeChat as the research object,improves the Lotka-Volterra model,establishes a user number competition model between Tiktok and WeChat social software platform,makes a comprehensive dynamic behavior analysis,Tiktok and WeChat market scale reach a positive balance point,which can realize reasonable utilization of resources and achieve maximum economic benefits.