大数据时代下的社交营销

Social Marketing in the Era of Big Data

大数据时代,线上社交成为现代人的重要社交方式,社交营销成为营销者开展营销的重要策略。营销者应玩转大数据,掌握流量密码,从认识和掌握社交营销开始,做互联网流量的引导者。大数据时代下,谁掌握了流量,将营销主动权握在自己手中,谁就能在营销竞争中取胜。社交营销过程中,构建庞大的社交网,不断分享、传播营销信息,是激活和点燃流量引擎,获得更多流量的重要前提。

In the era of big data,online socializing has become an important way for modern people to socialize,and social marketing has become an important strategy for marketers to carry out marketing.Marketers should play with big data,master the traffic password,and start from understanding and mastering social marketing to be the guide of Internet traffic.In the era of big data,whoever controls traffic and holds the marketing initiative in their own hands can win in marketing competition.In the process of social marketing,building a huge social network,constantly sharing and disseminating marketing information,is an important prerequisite for activating and igniting the traffic engine and obtaining more traffic.