产教融合背景下经管类课程教学改革路径研究——以市场调查与预测课程为例

Research on the Teaching Reform Path of Economics and Management Courses under the Background of Industry Education Integration——Taking the Course of Market Research and Forecasting as an Example

市场调研与预测是湖北汽车工业学院市场营销专业的核心课程,教学中存在教学内容与行业实际需求脱节、缺乏行业导师的指导、考核方式不够科学等问题。据此,文章提出建立教材内容更新机制、强化案例与培训教学、建立与行业导师的紧密联系、共同制订指导计划、引入多元化考核等改革措施,以期为经管类课程在产教融合背景下的教学提供创新性思路和实践路径,在提升教学质量、培养高素质人才方面发挥积极作用。

Market research and prediction is the core course of the Marketing major at Hubei University of Automotive Industry.There are problems in the teaching,such as a disconnect between the teaching content and the actual needs of the industry,a lack of guidance from industry mentors,and insufficient scientific assessment methods.Based on this,the article proposes reform measures such as establishing a mechanism for updating textbook content,strengthening case studies and training teaching,establishing close connections with industry mentors,jointly formulating guidance plans,and introducing diversified assessments,in order to provide innovative ideas and practical paths for the teaching of business management courses in the context of industry education integration,and play a positive role in improving teaching quality and cultivating high-quality talents.