案例教学法在媒介经营与管理课程中的运用

Application of Case Teaching Method in Media Management Courses

案例教学法坚持以能力培养为本位的教学目标,实行开放式的教学方式,注重培养学生的启发性思维,这与“媒介经营与管理”的课程属性和教学目标高度耦合。当前,案例教学法在运用过程中依然存在较多的问题。“媒介经营与管理”课程要用好案例教学法,应在满足资源保障、提升教师案例教学能力和培养学生自主学习意识的基础上,重点抓住案例开发和选择、案例教学过程设计这两个环节,实现教学效果的提升。

Case teaching method adheres to the teaching goal of ability cultivation,implements the open teaching method,and focuses on cultivating students'inspiring thinking,which are highly coupled with the attributes and teaching objectives of Media Management courses.Currently,there are still many deficiencies in the application of case teaching method.It is necessary for teachers of Media Management courses to focus on the development and selection of cases,as well as the design of case teaching processes,on the basis of meeting resource guarantees,enhancing teachers'case teaching abilities,and cultivating students'awareness of self-directed learning,in order to achieve the improvementofteachingeffectiveness.