中国数字贸易与跨境电商的耦合发展研究

Research on the Coupling Development of Digital Trade and Cross-border E-commerce in China

数字贸易与跨境电商之间存在着紧密的耦合关系,二者相互促进、相互融合,共同推动了全球贸易的创新和发展。研究构建数字贸易与跨境电商评价指标体系,从实证分析的角度,利用熵权法和耦合协调模型,对中国2018—2022年的相关数据进行处理,得出中国数字贸易与跨境电商的耦合协调度,同时分析了中国数字贸易与跨境电商之间的耦合协调关系,从政策调控、技术创新和协作合作三个方面提出进一步相互影响、相互作用、融合发展的政策建议。

There is a close coupling relationship between digital trade and cross-border e-commerce in which the two promote and integrate each other,and jointly promote the innovation and development of global trade.This study constructed an evaluation index systems respectively for digital trade and cross-border e-commerce,and then from the perspective of empirical analysis,used the entropy weight method and the coupled coordination model to process China's relevant data from 2018 to 2022.The degree of coupling and coordination between Chinas digital trade and cross-border e-commerce was then obtained and analyzed.On this base,from the three aspects of policy regulation,technological innovation and collaboration and cooperation,policy recommendations are provided to promote the further mutual influence and interaction between the two.