邮储银行服务数字乡村建设路径研究

Study of Postal Savings Bank of China Services Digital Village Construction Path

数字乡村建设既是乡村振兴战略的重点方向,也是建设数字中国的重要组成部分。邮储银行服务数字乡村建设是落实国家战略、履行社会责任的重要体现。邮储银行在服务数字乡村建设中面临机遇,也存在挑战。邮储银行结合自身禀赋优势,在结合地区优势,因地制宜施策;丰富金融服务,推进产品创新;强化数据赋能,提供精准服务;发挥协同优势,拓展服务广度;构建金融场景,增强客户黏性;完善信用体系,做好风险防控等六个方面发力,更好地服务数字乡村建设。

Digital rural construction is not only the key direction of the rural revitalization strategy,but also an important part of building digital China.Postal Savings Banking of China(PSBC)to serve digital rural construction is an important manifestation of implementing national strategy and fulfilling social responsibility.PSBC is facing opportunities and challenges in serving digital rural construction.In combination with its own endowment advantages,PSBC should made efforts in grasping the characteristics of the region and improving measures according to local conditions,enriching financial services and promoting product innovation,strengthening data empowerment and providing precise services,giving play to collaborative advantages and expanding the breadth of services,building financial scenarios to enhancing customer stickiness,improving the credit system and preventing and controlling risks,so as to better serve the construction of digital villages.