数字经济视角下物流企业向网络货运转型的挑战与应对策略

Challenges and Strategies for Logistics Enterprises to Transform into Network Freight from the Perspective of Digital Economy

基于数字经济下的物流行业正朝着智慧物流方向转型升级和信息建设与电子商务大力发展的背景下,我国物流行业的发展也取得了很好的成效。目前正处于互联网时代,物流行业的运输模式也进行了相应的变革。其中,网络货运成为了物流行业内最具推崇的运输方式。基于此,文章通过对物流企业的网络货运形式进行了详细探讨,明确了网络货运在物流企业中所具有的重要意义及价值,由此提出了促进网络货运发展的有效策略。

Based on the digital economy,the logistics industry is transitioning and upgrading towards smart logistics.Against the backdrop of strong development in information construction and e-commerce,the development of China's logistics industry has also achieved good results.Currently in the era of the internet,the transportation mode of the logistics industry has undergone corresponding changes.Among them,online freight has become the most highly regarded transportation method in the logistics industry.Based on this,this article conducts a detailed discussion on the forms of online freight transportation in logistics enterprises,clarifying the important significance and value of online freight transportation in logistics enterprises,and thus proposing effective strategies to promote the development of online freight transportation.