基于胡塞尔现象学的“即刻乐动”减脂速食食品包装设计

Based on Husserl Phenomenology"Instant Joy"Fat Reduction Fast Food Packaging Design

随着经济的发展和物质生活的富足,肥胖问题日渐普遍,这对身材管理提出了较高的要求。运用胡塞尔现象学的本质直观法,从颜色、文字、部分到整体意向性,设计即刻乐动减脂速餐包装,来传递“健康”“动起来”的生活态度。

With the development of economy and the abundance of material life,people's obesity problem is becoming more and more general,which puts forward higher requirements for body management.The paper uses the essential intuitive method of Husserl's phenomenology,from color,text,part to the overall intentionality to design the instant motion package,so as to convey the essence of"healthy"and"moving".