家政企业参与养老服务的困境及未来方向

The dilemma and future direction of housekeeping enterprises participating in elderly care services

在对家政企业养老服务参与情况进行调研的基础上,剖析了家政企业在参与养老服务过程中的困境,主要表现为:家政企业规模小、品牌力量弱;现有家政服务类别与养老需求存在错位;家政企业从业者职业发展面临困难;家政企业参与养老服务的政策、标准和法规尚不完善。在此基础上提出家政企业参与养老服务的4个方面建议:打造优质家政服务品牌;加强对家政服务行业的正面宣传引导;优化为老家政服务人才队伍建设;进一步细化家政服务法规、完善家政服务标准。

Based on the investigation of the participation of housekeeping enterprises in elderly care services,this paper analyses the dilemma of housekeeping enterprises in the process of participating in elderly care services,which is mainly manifested as:small scale and weak brand power of housekeeping enterprises;There is a mismatch between the existing types of domestic services and the demand for elderly care;Domestic service workers face difficulties in career development;The policies,standards and regulations for domestic enterprises to participate in elderly care services are not yet perfect.On this basis,five suggestions for housekeeping enterprises to participate in elderly care services are put forward:build a high-quality housekeeping service brand;Strengthen positive publicity and guidance for the domestic service industry;Optimize the construction of talent teams for domestic housekeeping services;Further refine domestic service regulations and improve domestic service standards.