重新定义“云”时代:虚拟现实的技术转场与情感逻辑

Redefining the“Cloud”Era:The Technological Transition and Emotional Logic of Virtual Reality

ChatGPT、元宇宙、虚拟现实等新的合成技术和应用场景在改变人的生活、学习方式的同时,还营造了不同于传统交互方式的“云生活”“云娱乐”“云学习”的文化形态。“云”时代的媒介技术已渗透到人的情感深处,悄无声息地改变着人与技术的关系,传统认知逻辑中的主体成为技术实践过程中的一部分,被技术捕获的同时,参与并完成了与技术之载体的互动,在获得参与感的同时,又把主体的自主性交还给由主体创造的物。“云”时代的技术所营造的虚拟现实叙事正在利用沉浸逻辑和回馈机制塑造一种“情感惰性”的假象,构建了一个虚拟现实的架空模式,直击人的精神和内心困境,从而掩饰了现代性焦虑的发生,这也就构成了一个大写的时代寓言文本。

New synthesized technologies and application scenarios such as ChatGPT,metauniverse,and virtual reality have not only changed the way of human life and learning,but also created the cultural forms of“cloud life”,“cloud entertainment”and“cloud learning”,which are different from traditional interaction methods.The media technology in the“cloud”era is penetrating into people's emotions and silently changing the relationship between people and technology.The subject in the traditional cognitive logic has become a part of the process of technological practice,participated in and completed the interactions with the carrier of the technology while being captured by the technology,and handed back the subject's autonomy to the object created by the subject while obtaining a sense of participation.The virtual reality narrative created by the technology in the“cloud”era is utilizing the logic of immersion and the mechanism of feedback to create an illusion of emotional inertia.This will help construct a virtual reality overhead model that strikes directly at the spiritual and inner dilemmas of human beings,and thus conceals the occurrence of anxieties of modernity,which constitutes the great text of an allegory of the era.