历史文化街区运营的“同质化”现象及对策分析

Analysis on “Homogenization” Phenomenon and Countermeasures of Historical and Cultural Block Operation

历史文化街区是文化遗产的重要组成部分,是城市历史风貌和文化内涵的重要空间载体,历史文化街区的合理运营对完善城市功能、突出城市特色、延续城市历史文脉具有重要意义。通过聚焦历史文化街区在商业业态、运营方式、文化传承、文化产品、感知体验上的“同质化”表征,深入分析历史文化街区同质化成因,并结合我国历史文化街区运营现状,提出“去同质化”的创新策略,以期为各地历史文化街区的运营管理和高质量发展提供参考。

Historical and cultural block is an important part of cultural heritage as well as an important spatial carrier of urban historical style and cultural connotation.Reasonable operation of historical and cultural block is of great significance to improve urban function,highlight urban characteristics and continue the historical context of the city.By focusing on the“homogenization”representation of historical and cultural blocks in terms of commercial format,operation mode,cultural inheritance,cultural products and spatial perception,this paper deeply analyzes the causes of homogenization in historical and cultural blocks,and puts forward the innovation strategy of“de-homogenization”in combination with the operation status of China’s historical and cultural blocks,in order to provide references for the operation management and high-quality development of historical and cultural blocks in China.