“共生”逻辑下数字赋能企业价值创造的因素研究

Research on the Factors of Data Enabling Enterprises’ Value Creation under the Logic of “Symbiosis”

“共生”是数字经济时代企业价值创造的新理念、新逻辑。结合组织生态理论,从“共生”逻辑视角理论分析数字赋能企业价值创造的过程机制,识别关键因素并应用基于信息量的改进解释结构模型构建各因素间层次结构,通过“驱动力—依赖力”分析揭示数字赋能企业价值创造各因素层次作用关系。研究发现:数字赋能企业价值创造历经数字要素搭载数字技术创造新价值、数字技术构建生态型组织链接价值和共生型组织支撑多边主体价值共生的逻辑过程;其影响因素可分为数据禀赋、数据共享、数据联动和资源编排等12个因素,并分解为五个层次;数据禀赋是数字赋能企业价值创造的根源性因素,生态环境、动态交互、价值感知、价值匹配和协同共生是数字赋能企业价值创造的直接决定因素;企业基于数据禀赋开展资源编排并驱动自身与用户的价值重构,进而借助网络关系和价值匹配、价值链接等实现生态型组织价值的共生。研究结论可为企业提高数据资源编排和价值创造能力,增强数字赋能效应提供理论借鉴。

“Symbiosis”is a new concept and logic of enterprises’value creation in the digital economy era.Based on the theory of organizational ecology,the paper explains the process mechanism of data enabling enterprise value creation from the perspective of symbiotic.Then it identifies the key factors and constructs a hierarchical structure among factors based on an improved explanatory structure model.Apply the“driving force dependency”to reveal the hierarchical relationship of various factors in digital empowering enterprise value creation.The research finds that the value creation of digital enabling enterprises has gone through the logical process of data elements carrying digital technology to create new value,digital technology to build ecological organization link value and symbiotic organization to support the value symbiosis of multilateral entities.The factors of data enabling enterprises’value creation including 12 secondary elements,such as data endowment,data sharing,data linkage and resource arrangement,which are decomposed into five levels;Based on the symbiotic logic,data endowment is the root factor of value creation of data enabled enterprises.Ecological environment,dynamic interaction,value perception,value matching and synergetic symbiosis are the direct determinants of value creation of data enabled enterprises.Based on the data endowment,enterprises organize resources and drive the value reconstruction of themselves and their users,and then realize the symbiosis of the value of ecological organizations by reaching the virtue of network relations,value matching,value linking,etc.The research provides a theoretical reference for enterprises to improve their ability of organizing data resources,creating value,and enhancing the digital empowerment effect.