湖南省公共文化场馆旅游体验分析及提升策略

Analysis and Improvement Strategy of Tourism Experience of Public Cultural Venues in Hunan Province

为促进湖南省公共文化场馆文旅融合,提升游客的旅游体验,文章选取168篇湖南省公共文化场馆游记,从游记比例、高频词汇、情感倾向和拍照指数四个维度进行文本挖掘与分析,发现存在馆藏资源特色不足、场馆空间建设有待完善、发展思路有所局限等问题,进而提出以下建议:立足特色馆藏,深挖旅游资源;改善空间服务,拓展旅游功能及满足游客需求;加强同类联动,打造“公共文化服务圈”;多元主体协同,促进游客体验丰富化。

In order to further improve the tourism experience of public cultural venues under the background of cultural and tourism integration,this paper selects 168 travelogues of tourists after traveling in public cultural venues in Hunan Province,and conducts text mining and analysis from the four dimensions of travel book ratio,high-frequency vocabulary,emotional tendency and photo index,and finds that there are problems such as insufficient characteristics of collection resources,the construction of venue space needs to be improved,and the development ideas are limited.This paper puts forward the following directional suggestions:based on characteristic collections,dig deep into tourism resources;improve spatial services to meet tourism functions and tourist needs;strengthen the linkage of the same kind and create a"public cultural service circle";promote the enrichment of tourists'experence in a multi-subject synergy way.