基于互联网构建实施精准饲养猪牛羊平台——以贵州省畜牧业为例

Building and Implementing an Internet-based Precision Livestock Breeding Platform:A Case Study of the Livestock Industry in Guizhou

以贵州省猪牛羊畜牧业为例,通过互联网搭建线上实时精准互动饲养猪牛羊平台、与线下为农村个体户或群体饲养猪牛羊双联动。利用大数据分析技术,对线上客户的消费行为进行深入挖掘,以便准确筛选出目标客户群体。通过新媒体平台传播贵州省畜牧业的相关信息,以扩大畜牧业市场及其影响力并促进销售。打造一个新的销售方式,为贵州省畜牧业的销售,打造一个全新的销售渠道。引领农户以网络为新的销售方式,推动贵州省畜牧业销售及畜牧业养殖的积极性,用新颖的方式助推贵州畜牧业销售,走向全国广阔市场。

Taking the livestock industry of pigs,cattle and sheep in Guizhou Province as an example,an online real-time and precise interactive platform for raising pigs,cattle and sheep is built through the Internet,and offline interaction with rural self-employed households or groups is carried out.Using big data analysis technology,in-depth mining of online customer consumption behavior is conducted to accurately screen target customer groups.Through the dissemination of relevant information on the livestock industry in Guizhou Province through new media platforms,the livestock industry market and its influence are expanded and sales are promoted.A new sales method is created to create a new sales channel for the livestock industry in Guizhou Province.We lead farmers to use the Internet as a new sales method,to promote the enthusiasm of livestock industry sales and livestock breeding in Guizhou Province,and use innovative ways to boost livestock industry sales in Guizhou Province to the vast national market.