基于网络数据分析合肥城市历史公园记忆因子利用的公众感知研究

Public Perception Research on Memory Factor Utilization in Hefei Urban Historical Parks Based on Online Data

研究城市历史公园记忆因子的公共感知情况,有助于探索历史公园在城市更新发展中的优化方向,增强市民的文化认同感和社区归属感。从公众视角出发,以合肥市7个城市历史公园为研究对象,将其网络评论数据作为数据源,使用ROST CM6软件中的词频分析、情感分析和社会网络与语义分析三项功能,从公众关注点、使用情况、公众情感感知三个方面比较和研究,总结7个城市历史公园公众记忆因子感知特征和记忆因子利用模式,并从历史公园优化路径、统筹城市历史公园的保护和重视公众感知反馈三个方面提出城市历史公园更新策略。

Studying the public perception of memory factors of urban historical parks can help explore the optimization direction of parks and enhance the cultural identity and community belonging of citizens.From the public perspective,taking 7 urban historical parks in Hefei as examples and using their online comment data,the three functions of word frequency analysis,emotion analysis,and social network and semantic analysis of ROST CM6 software were used to study the three aspects of public concern,usage and public emotion perception.The perception characteristics and utilization patterns of public memory factors in 7 parks were summarized,and renewal strategies were proposed from three aspects:historical park optimization path,overall planning of urban historical park protection and public perception and feedback.