兼容性动态创新情境下平台型企业绩效影响因素研究

Research on the Performance Affecting Factors in the Context ofCompatibility Dynamic Innovation of Platform Enterprise

文章以兼容性动态创新情境为基础,以2022年度全球最具创新力以及具有典型开放或专属特性的平台型企业为样本,构建了平台型企业兼容性动态创新情境下绩效影响因素模型。研究结果表明,平台型企业在兼容性动态创新情境下,消费者(买方)边的兼容性选择和市场竞争强度对平台在该边的绩效存在显著性影响。同时,平台型企业在商户(卖方)边的内生价值和交叉网络外部性强度对平台在该边的绩效存在显著性影响。

Based on the context of compatibility dynamic innovation,we take the most innovative platform enterprises and platform-based enterprise with typical open or exclusive characteristics in the world as sample in 2022,and build a model of influencing factors of performance under the context of compatibility dynamic innovation for platform-based enterprise.The results show that,in the context of compatibility dynamic innovation,the customer’s compatibility choice and the intensity of market competition have significant influence on the performance of the platform in consumer’s(seller’s)side.At the same time,the endogenous value of the platform and the strength of cross-network externalities of platform enterprise have significant influence on the platform’s performance in the merchant’s(buyer’s)side.