基于价值共创理论大型品牌赛事长效化发展的志愿服务体系研究

Study on Long-Term Development of Volunteer Service System for Large-Scale Brand C ompetitions Based on Value Co-Creation Theory

运用逻辑分析、文献资料等方法,研究基于价值共创理论大型品牌赛事长效化发展的志愿服务体系构建。1.基于“服务主导逻辑”视角:志愿服务体验产品和志愿服务产品体验创新;制定科学赛事志愿服务标准;志愿服务管理模式创新。2.基于“消费者体验逻辑”视角:个体层面构建志愿者胜任力特征模型;组织结构层面构建志愿服务组织综合能力体系;基于治理理论志愿服务体系创新。

Based on the theory of value co-creation,the paper studies the construction of long-term development of volunteer service system for large-scale brand competitions by using the methods of literature and logical analysis.From the perspective of"service-oriented logic":volunteer service experience products and volunteer service product experience innovation;establishing standards for volunteer service in science competitions;voluntary service management mode innovation.From the perspective of"consumer experience logic":construct volunteer competency model at individual level;at the level of organization structure,the comprehensive ability system of volunteer service organizations should be constructed;work on voluntary service system innovation from the perspective of governance theory.