跨国第二居所流动对旅游体验和生活质量的影响

Impact of Transnational Second-Home Mobility on Tourism Experience and Quality of Life

以马来西亚新山国际城为例,基于推拉理论,分析中国跨国第二居所群体的动机对旅居体验、旅游体验和总体生活满意度的影响。研究发现,与其他国家第二居所群体不同,中国跨国第二居所群体的旅游和旅居体验以及美好生活的实现主要受目的地拉力因素的影响,推力因素并不具有决定性。在所有拉力因素中,目的地国家的自然旅游环境、文化生活氛围、基础服务设施和经济因素对旅游体验和旅居体验都有显著影响。经济因素(如物价和生活成本)有影响但并不是最重要的因素。中国跨国第二居所群体在马来西亚旅游和旅居的体验都会显著影响其总体生活满意度,且旅居体验更为重要。

Chinese people have become important international buyers of second homes in many destination countries,particularly Malaysia,Thailand,and other Southeast Asian countries.In the past decade,the aging population and the quest for a better life have become pressing concerns in China and have triggered an increase in transnational second-home purchases in other countries.However,despite the significant and rapid growth of transnational second homes in China,little is known about the nuanced relationship between buying motives and life satisfaction.Current studies in the Western context offer limited theoretical and practical implications for Chinese transnational second homes because Chinese buyers exhibit different motives and have a distinct understanding of a good life.Based on the push-pull theory,this study examines Chinese transnational secondhome buyers'motivation and life satisfaction and the relationship between these two constructs.Data were drawn from 340 Chinese transnational second-home buyers of R&F Princess Cove in Johor Bahru,Malaysia.Structural equation modeling(SEM),Importance-Performance Map Analysis(IPMA),and multi-cluster analysis(MGA)were used to process the data.Our empirical results show that,in comparison to Western second-home buyers,Chinese second-home buyers'tourism and residential experiences and overall life satisfaction are significantly affected by pull motivations,while push motivations exhibit less influence.Among all the dimensions of push motivations,the natural and tourism environment,cultural and life atmosphere,and service facilities are crucial motivations in order of priority.Economic factors(such as prices and cost of living)also influence but are not the most important factors.Both tourism and residential experience significantly affect Chinese second-home buyers'overall life satisfaction,with residential experience exhibiting a higher influence.Women and larger second-home groups value residential experiences more than other groups,while smaller buyers value travel experiences more.This study provides new evidence for future studies on Chinese transnational second homes and responds to the current academic discussions on second-home buyers'motives in transnational contexts.Finally,this study has practical implications for domestic second-home destination construction and marketing.