共生理论视角下的数字出版产业组织建构

Organizational Construction of Digital Publishing Industry under the Perspective of Symbiosis Theory

数字技术改变了传统的出版产业组织架构。借鉴共生理论分析框架可从共生单元、共生界面、共生模式和共生环境四个方面构建数字出版产业的组织架构。数字出版共生系统具有要素数据化和聚合化、组织动态化和协同化、生产模块化和智能化以及交易泛在化和碎片化的四大特征,从共生理论的来看,数字出版产业组织基于IP内容共享和基于用户参与实现的融合共生系统的运作机理,为数字时代出版产业组织建构提供了新的探索途径。

Digital technology has changed the traditional organizational structure of the publishing industry.Drawing on the analytical framework of symbiosis theory,the organizational structure of digital publishing industry can be constructed from four aspects:symbiosis unit,symbiosis interface,symbiosis mode and symbiosis environment.The symbiotic system of digital publishing has the four characteristics of dataization and aggregation of elements,dynamic and synergistic organization,modularization and intelligence of production,and ubiquitous and fragmented transaction.From the viewpoint of symbiosis theory,the operation mechanism of the integrated symbiotic system of digital publishing industry organization based on the sharing of IP content and based on the participation of users provides a new way of exploring the organization construction of the publishing industry in the digital era.