非物质文化遗产与旅游深度融合的实证研究——基于温州市非遗活态化发展与旅游融合的调研

An Empirical Study on the Deep Integration of Intangible Cultural Heritage and Tourism--Based on Research of Intangible Cultural Heritage Dynamic Development and Tourism Integration inWenzhou

推动非物质文化遗产与旅游深度融合发展,需要有效把握非遗与旅游的内在规律,从理论和实践层面揭示非遗活态化发展与旅游融合的价值共性和契合点,通过典型案例探究融合的可行性路径。本研究以温州市非遗活态化发展与旅游融合的实证调研为案例,在梳理非遗的现代性活态传承研究进展的基础上,总结温州市非遗与旅游融合的主要特征:注重非遗品牌打造,主动推进非遗与旅游融合发展并取得一定成效,非遗研学、非遗体验已经成为非遗常见的存在形态,非遗创意多元化,新型非遗产品不断产生。同时,针对非遗与旅游融合发展存在的主要问题,提出了加强理论探索、促进非遗的现代性表达、营造非遗现代性发展新空间、构建非遗与旅游融合运行机制等对策,以此促进非遗与旅游融合发展新形态的加速形成。

To promote the deep integration and development of intangible cultural heritage and tourism,it is necessary to effectively grasp the inherent laws of intangible cultural heritage and tourism,reveal the value commonalities and convergence points of the integration of intangible cultural heritage and tourism from the theoretical and practical levels,and explore the feasibility path of integration through typical cases.Based on the empirical research on the dynamic development of intangible cultural heritage and the integration of tourism in Wenzhou City,this study summarizes the main characteristics of the integration of intangible cultural heritage and tourism in Wenzhou City on the basis of the research progress of the modern dynamic inheritance of intangible cultural heritage.It pays attention to the brand building of intangible cultural heritage,actively promotes the integrated development of intangible cultural heritage and tourism,and has achieved certain results.Intangible cultural heritage research and non-body examination have become common forms of intangible cultural heritage,diversified intangible cultural heritage creativity,and new intangible cultural heritage products continue to emerge.At the same time,in view of the main problems existing in the integrated development of intangible cultural heritage and tourism,countermeasures such as strengthening theoretical exploration,promoting the modern expression of intangible cultural heritage,creating a new space for the development of intangible cultural heritage and tourism integration operation mechanism are proposed,so as to accelerate the formation of a new form of integrated development of intangible cultural heritage and tourism.