“新媒体营销”课程信息化教学设计与实践——以“微信公众号营销”典型工作任务为例

Design and Practice of the Information-Based Teaching of the Course of"New Media Marketing"-Take the Typical Work Task of"WeChat Official Account Marketing"as an Example

高速发展的信息技术,深刻影响着职业教育的教学观念、教学模式、教学方法和教学手段等,推动着职业教育课程教学改革纵深发展。在高职电子商务专业“新媒体营销”课程设计中,如何有效整合信息技术和资源,优化教学过程,提升学生的学习主动性、创造性,有效实现教学目标,是值得探讨的问题。以“新媒体营销”课程中“微信公众号营销”典型工作任务为例,结合课程特点,将信息技术融入课程教学设计中,有利于促进新媒体营销信息化教学的变革,以期为后续的教学提供参考。

The rapid development of information technology has a profound impact on the teaching concepts,teaching modes,teaching methods and teaching means of vocational education,promoting the in-depth develop-ment of the teaching reform of vocational education curricula.In the design of the"New Media Marketing"course in e-commerce majors in higher vocational colleges,how to effectively integrate information technology and re-sources,optimize the teaching process,enhance students'learning initiative and creativity and effectively achieve teaching objectives is worth exploring.This paper takes the typical work task of"WeChat Official Account Market-ing"in the course of"New Media Marketing"as an example,combines the characteristics of the course,and inte-grates information technology into the teaching design of the course,which is conducive to promoting the reform of the information-based teaching of New Media Marketing,with a view to providing reference for subsequent teaching.