基于短视频的高校意识形态话语权建设的路径

Construction Path of Using Short Videos to Strengthen Ideological Discourse Right in Universities

信息化时代短视频深刻影响着大学生的社会认知和价值理念,使高校意识形态安全面临新的挑战。有效应对多元多样的价值取向对主流意识形态的冲击,高校必须顺应时代的发展改进传统意识形态工作方式方法,充分利用网络短视频的传播特点,深刻认识当前短视频视域下意识形态工作的现实困境,提高新形势下网络意识形态领域隐性风险防范化解能力,加强意识形态话语权建设,增强大学生主流意识形态认同,牢牢掌握意识形态领导权、管理权、话语权。

In the information age,short videos have a profound impact on college students' social cognition and value concept,and the ideological security of colleges and universities is facing new challenges.To effectively cope with the impact of diverse value orientations on mainstream ideology,colleges and universities must adapt to the development of the times to improve the working methods of traditional ideology,make full use of the communication characteristics of short network videos,deeply understand the realistic predicament of the ideological work in the perspective of short videos,and improve the ability to prevent and resolve the hidden risks in the field of network ideology under the new situation,strengthen the construction of ideological discourse right,enhance the mainstream ideological identity of college students,and firmly grasp the ideological leadership,management and discourse right.