高校辅导员网络思想政治教育话语特征、建设困境及优化进路

Discourse Characteristics,Construction Dilemma and Optimization Approach of College Counselors'Network Ideological and Political Education

加强高校辅导员网络思想政治教育话语研究,是推进思想政治教育话语创新的重要探索。高校辅导员网络思想政治教育话语具有话语主体素养差异化、话语内容传播碎片化、话语载体发展动态化、话语语境呈现复杂化的特征,其建设面临话语主体权威弱化、话语内容建构分散、话语载体价值淡化、话语语境规范不足等挑战。因此,辅导员要从理论素养、表达素养、媒介素养和斗争素养四个维度,提升网络思想政治教育话语的政治引领力、实践创新力、宣传影响力和风险抵御力,进而优化高校辅导员网络思想政治教育话语进路,牢牢掌握意识形态工作的主动权和话语权,推动高校网络宣传思想工作守正创新。

It is an important exploration to promote the discourse innovation of ideological and political education to strengthen the research on the discourse of network ideological and political education of college counselors.The discourse of college counselors'network ideological and political education is characterized by the differentiation of discourse subject literacy,the fragmentation of discourse content dissemination,the dynamic development of discourse carrier,and the complexity of discourse context.Its construction faces challenges such as weakening of discourse subject authority,decentralization of discourse content construction,dilution of discourse carrier value,and insufficient standardization of discourse context.Therefore,counselors should improve the political leadership,practical innovation,publicity influence and risk resistance of the discourse of network ideological and political education from four dimensions of theoretical literacy,expression literacy,media literacy and struggle literacy,so as to optimize the discourse path of network ideological and political education of college counselors,firmly grasp the initiative and discourse power of ideological work,and promote integrity and innovation of ideological work of network publicity in colleges and universities.