文化认同理论视域下中国对非洲跨文化传播的实践探索

Practical Exploration of Intercultural Communication between China and Africa from the Perspective of Cultural Identity Theory

随着全球化进程的持续深化和现代信息技术的迅速发展,跨文化传播成为当今世界引人瞩目的文化景观。跨文化传播建构过程可以概括为跨文化理解、跨文化尊重、跨文化互动和跨文化认同4个维度。总体来看,新时代中国对非洲跨文化传播主体日益扩大,传播内容日趋丰富,传播渠道不断拓展,传播受众逐步增多,传播成效较为显著。与此同时,中国对非洲跨文化传播也面临一系列问题和挑战:在认知层面,文化差异影响中非跨文化理解;在态度层面,文化中心主义影响中非跨文化尊重;在互动层面,文化帝国主义影响中非跨文化互动;在认同层面,“西强东弱”的国际传播格局影响中非跨文化认同。鉴此,中方需加强中国对非洲跨文化传播自主知识体系建设,促进中非文化交融与相互理解;创新议程设置,加快构建中国对非洲跨文化传播叙事体系;畅通跨文化互动环节,最大限度减少中非文化折扣;构建中非命运共同体文化间性以实现文化间性落地,进而促进中非价值认同、身份认同和命运共同体认同。

With the continuous deepening of globalization and the rapid development of modern information technology,intercultural communication has become a fascinating cultural landscape in today’s world.The process of intercultural communication can he summarized into four dimensions;intercultural understanding,intercultural respect,intercultural interaction and intercultural identity.On the whole,China’s intercultural communication with Africa in the new era has been expanding in terms of subjects,enriching in contents,expanding in channels,and gradually increasing in audiences,with remarkable results.At the same time,China’s intercultural communication with Africa also faces a series of problems and challenges;at the cognitive level,cultural differences aifect intercultural understanding between China and Africa;at the altitudinal level,cultural centrism affects intercultural respect between China and Africa;at lire interactive level,cultural imperialism affects intercultural interaction between China and Africa;and at the identity level,the“West is strong and East is weak”international communication pattern affects intercultural identity between China and Africa.In this context,China needs to strengthen the construction of an autonomous knowledge system for China’s international communication with Africa,so as to promote cultural integration and mutual understanding between China and Africa;innovate in agenda-setting and accelerate the construction of a narrative system for China’s international communication with Africa;smooth the links of international interactions,so as to minimize the discounting of China-Africa cultures;and construct the interculturality of China-Africa community of destiny in order to realize interculturality on the ground,and thus promote the recognition of China-Africa values,identities and the community of destiny.